In 2015, Pantene signed popular pop artist, Selena Gomez, as a brand ambassador as part of an ongoing marketing campaign to attract the ever-growing population of Latina consumers. Gomez has since created videos using her music to advertise Pantene’s shampoos and conditioners. See more Understanding rhetoric begins first in understanding the intent of the messenger. Salena Gomez is the brand ambassador for Pantene which is defined as a person hired by a … See more The stronger and more apparent persuasion formed from the video’s ethos, is the emotional appeal or pathos. Pathos or appeal to emotion utilizes emotion such as joy, happiness, and … See more The subtle use of ethos appeals in the Gomez video is extremely effective conveying a message to the intended audience of young Latinas. Ethos is defined as an ethical appeal intended to persuade an audience … See more The weakest form of persuasion in this video is logos which is the appeal to logic. Logos relies on arguments and the use of facts or logic to persuade audiences (Walker). The video possesses no strong logic and if anything, … See more
Selena Gomez and Her Hair Look Absolutely Stunning in Her New Pantene …
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